Hope graduated from McGill University in Montreal Canada with a B. Commerce degree and major in Marketing. After moving to Melbourne Australia in 1979, Hope worked for several years in Market Research as a Project Manager at the Australian Sales Research Bureau Pty Ltd, a subsidiary of The Roy Morgan Research Centre Pty Ltd.

In 1984 while raising a family, Hope started a baby-shoe business run from her home which sold as many as 10,000 pairs of shoes per annum.

In 2000, after 15 years of boxes and boxes of baby shoes in her home and ready for a career change, Hope re-trained as a web designer combining her marketing knowledge with her love for computers and now helps companies market their businesses over the web